Cultivating a Brand

For over 70 years, the Honora brand has been grounded in two beliefs: that pearls are nature’s most GLORIOUS wonders and that they are the birthright of every woman.

The natural iridescence of a Freshwater Pearl, aka its luster, refers to the way light plays against the surface of the pearl. Like the incredible women who wear Honora, nothing can dim its magnificent inner glow. The reflective powers of pearls make them the most flattering gems to wear against skin.

Pearls have long been considered the ultimate symbol of affluence and social standing. In ancient times they were reserved ONLY for royalty and laws were even put into place that forbade anyone but nobility from wearing them.

At Honora, we believe that we are not our best if we are not including everyone, and it is our mission to empower ALL women (that means you, your mother, and your grandmother) and to deliver them all the pearls they deserve.

Honora has led the industry in reinventing the perception of pearls, making them accessible to everyone. We’ve been working with nature to create fun, funky, modern and colorful pearls that are available at incredibly affordable prices. This allows everyone to experiment with their vast assortment of shapes, styles, rainbow combinations and designs.

So- Embellish Everything, Dress Up to Get Down, and Never Be Dull!


History of Honora

1946 - Honora brand is launched

1946 - Honora brand is launched!

1995 - Honora decides as a brand to focus ONLY on pearls, moving away from colored stones and diamonds.

1997 - Honora partnered with QVC for the first time!

2000 - Honora begins dying pearls!

2010 - Honora Happy Backs are developed!

2013 - Honora joins forces with Richline Jewelry, a Berkshire Hathaway company.

2016 - Honora Celebrates our 70th Anniversary as a company!


Our QVC Ambassadors

2017 marks the 20th anniversary of the special relationship Honora has shared with QVC! When you tune into the Q, it is our lovely Ambassadors who provide the rich and engaging experience our viewers look forward to. Let’s put some names to faces, shall we? Meet our QVC Ambassadors!

Joel Schechter

Joel Schechter

Michael Schechter

Michael Schechter

Jessica Toniolo

Jessica Toniolo

Pinnucha Scatizzi

Pinuccia Scatizzi